Many of you already know Mosevic sunglasses are made from hardened denim.
That is, except for one pair, which was handcrafted using the finest egg McMuffin our local McDonalds produced one overcast Thursday morning.
By the time this egg McMuffin was ready to be shaped into a pair of stylish spectacles, it was somewhat stale, a little greasy, and unmistakably whiffy with an eggy overture. Hmmm.
There was one simple premise behind operation Egg McSpectacles. You see, unlike the majestic golden arches known the world over, Mosevic’s logo is a little different. We wanted to explore these differences and share the creative journey on which Jack embarked that culminated in the logo you see on our sunglasses today.
Behold, the jaggedy brass squiggle.
Though Jack agonised over the design of the logo for a while, there was one thing he was certain of; Mosevic was not going to have its logo yawning across a sunglass arm or printed on a lens.
Inspiration was taken from brands whose ethos was similar to Jack’s, in that you didn’t need to see the name to know the brand; you knew the sunglasses by virtue of their unique detail. Subtle, but distinct.
The jagged brass squiggle, as we’ve come to fondly call it, was designed to meet the edge of its hardened denim counterpart in perfect alignment, to function as a proverbial tip of the hat to Mosevic’s ethos - thoughtful, well designed, unique sunglasses (if we do say so ourselves).
By design, the Egg McSpectacles that Jack made were none of these things (no offence, Jack). Not even the hash brown swinging off his chin helped. Instead, wearing them made him look like a sort of greasy billboard (again, no offence boss).
So, I think we can all see the moral of the story here. Big logos are fine, and we respect anyone who enjoys one. But we like to do it slightly differently. We don’t want to use your face for free advertising. We want to adorn it with a pair of sunglasses as unique as the logo it features.
We do know someone who would be in perpetual bliss if we only made Egg McSpectacles, though.
Until next week (ish).